Example HEX: #E5484D
What does red communicate?
Red is a high-attention color that can suggest energy, warmth, passion and urgency. Color associations depend on culture, audience, context and the specific shade used.
Where is red used?
Use red for primary calls to action, sale highlights, sports identities and editorial accents. Consider the intended audience and the surrounding visual system before making a decision.
Key properties of red
Energy, urgency and bold expression. Saturation, lightness and neighboring colors can significantly change how a shade feels. A muted shade may read differently from a bright, saturated version of the same hue.
Design tips and combinations
Pair with off-white, charcoal or muted blush; reserve highly saturated red for moments that deserve attention. For important text and controls, test contrast rather than assuming a combination is accessible.
Accessibility considerations
For ordinary text, WCAG guidance generally recommends a contrast ratio of at least 4.5:1, and 3:1 for large text. Do not use color as the only way to communicate important information.
Try this color
Open the PickColor palette generator and enter #E5484D in the HEX field to explore harmonies.